New Local Snack at Our Near West Store - Fat of the Land Potato Chips!
We’re excited to welcome a new, local, seed-oil-free snack maker to our Near West Store: Fat of the Land! Founded by nurse and dad Donald Ridings, this Indiana-based brand was created with one goal: bring back snacks made with real, simple ingredients that families can feel good about.
Fat of the Land chips are kettle-cooked in 100% premium beef tallow, a traditional animal fat prized for its rich flavor and stability at high heat. Unlike conventional chips made with industrial seed and vegetable oils, these snacks focus on wholesome, time-tested ingredients you recognize and trust.
What makes Fat of the Land special is their commitment to real ingredients: made without seed oils, artificial additives, or added sugars, using just potatoes, sea salt, and traditional fats. Created by parents who wanted a snack they could feel proud sharing with their own kids, Fat of the Land focuses on clean, nourishing, nutrient-forward recipes inspired by ancestral cooking practices.
Whether you’re shopping for family snacks, looking for a cleaner alternative to mainstream chips, or just curious about traditional fats, Fat of the Land brings a fresh yet time-tested snack choice to our shelves.
We’re currently offering two flavors of their kettle-cooked chips at our Near West Store: Simple Sea Salt and Salt & Vinegar.
Stop by and grab a bag (or two) on your next visit!